The book launch was a big success! We (me and Ben) had high hopes for the launch and I think they were exceeded.
The idea for the launch was to treat the event a little more like a record release and less a book launch. A lot of the book launches we’ve been to lately are either a) very dry and boring or b) have large gaps in the programing where people are standing around doing nothing. So to combat that we did two things. First, we had it in a bar (booze!) and second we had live music. That way, during those moments where we were off signing books, there was still something for people to do (get drunk and listen to music). It worked like a charm.
One thing worth mentioning was the utter success that was having a limited edition cover of the book available at the launch. This cover (limited to 50 copies) would be exclusive to the launch. I wasn’t sure how that would go over, but since we sold out of them that night, it went pretty damn great. I can’t remember who exactly thought of the idea for the limited cover, but I’m pretty sure we’ll be doing it from now on.
The book has continued to do well over the course of the week as well. In the first six days, we’ve already sold nearly a hundred copies. I’m pretty sure, with the upcoming signings and conventions, we’ll be through the first printing of No Light Tomorrow by summer (500 copies). Which, for a little book of science fiction stories, is not bad.
As promised last post, here’s some pics. (for all those wondering, I’m the fat guy)